A Premier League club earns more than ever and loses money as always
The Premier League billed £6.4 billion and 90% of its clubs expect to declare losses. Badly invested money is money set on fire with the club crest stitched on.
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Editorial director
Carla Costa
Carla Costa is a journalist with an MBA. During her postgraduate studies she met Bruno Soler and they discovered a shared curiosity: understanding football not only as a sport but as one of the most influential industries in the world. That vision gave rise to Futbolnomics, a project devoted to analyzing the economics, strategy, innovation, finance and management behind clubs, major competitions and the business of football. As editorial director, Carla turns complex topics into rigorous, accessible analysis, convinced that to truly understand football you must first understand how its business works.
30 articles
When the player's health is someone else's cost, nobody runs football anymore
FIFA wants private equity inside its commercial rights. UEFA objects out of self-interest, not purity. And underneath both of them, the player picks up the tab.
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The sharper the image, the worse the call
Refereeing chaos is not incompetence or bad luck. It is the mathematical consequence of over-regulating a game that resists regulation.
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Kalshi sold predictions without a book and ate a quarter of the market in the United States
Prediction markets entered the 2026 World Cup as fringe players and left as protagonists, charging half the vig of FanDuel or BetMGM. The no-book model is not more virtuous, but it is cheaper, and that is enough to shake an industry.
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Spain won the World Cup and what will rise the most is not the stock market but exports
Winning a World Cup does not boost domestic consumption or the stock market in any lasting way. The real channel is exports: victory works as a reputation shock that pushes overseas sales for the two quarters that follow.
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Fifa's neutrality has a price tag
Forty thousand dollars erased a straight red card at the 2026 World Cup. Argentina pays 30,000 francs for a banner; the United States makes it disappear with three phone calls.
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Technology
The football boot arms race moves $22.75 billion a year
Nike beats Adidas not by making better boots but by turning inventory faster. Behind every pair lies a physics that tears ligaments, an ethics that killed kangaroo leather, and a women's market growing at twice the rate of the men's.
Technology
Dortmund debuted its shirt on Roblox before the pitch and that order explains everything
Borussia presented their kit inside a video game a week before any player wore it on a real pitch. It was not marketing: it was data mining.
Finance
A pitch that descends into a climate-controlled bunker so Beyoncé steps on concrete, not grass
Barcelona, Madrid and Tottenham have turned their stadiums into year-round revenue machines. Football is now the most celebrated and least profitable tenant in its own home.
Transfers
Julián Álvarez's 130 million and why a fair price does not exist
Atlético want 150, Barça are offering 130, and neither side is lying. The price of an elite footballer is not a number: it is a range that shifts depending on who is buying and when.
Transfers
Barça moved early on Gordon and after the World Cup they would have paid double
A World Cup does not manufacture quality, it manufactures price. The club that buys before the tournament keeps the appreciation; the one that waits pays a premium for six weeks of television.
Politics
FIFA again? From Trinidad envelopes to Trump's phone calls
Corruption in football has not disappeared: it has changed shape. Once it was envelopes of cash in Caribbean hotels; now it is presidential phone calls that bend rulebooks in real time.